Open-risk Taker

Open-risk taker is refer to the act or fact of doing something that involves danger or risk in order to achieve a goal. Starting a business always involves some risk-taking. Risk-taking is a necessary part of any business model. Without it, little is accomplished and customers quickly become bored with your product, service or program. Open-risk taker will create new possibilities. For a business, risk can uncover new markets, new customers and new capabilities. Risk forces leaders to put aside their fears and take strides toward future success.

Datuk Dr. Hajjah Hasmizah Othman or famously known as Dato’ Seri Vida is one of a successful entrepreneur in Malaysia that has taken high risk in her business world.She started off doing business since she was 9-years-old selling nasi lemak and cakes. She did not just stop there, she continued doing other business at the age of 12 selling cosmetics and that business remains until she pursue her studies in university.

She had resign from being a teacher in primary school through giving 24 hours notice just for the sake of the business that she wanted to run. She had sold other people’s products before she came out with her own brand that is Vida Beauty that consists of cleanser, day cream and night cream. From there, she took risk to come out with health drink which is Pamoga in 2010 with hope to compete with international market.

Her latest venture will take her business into the world of sports where she volunteer herself to sponsor the Kelantan football team. Every time she tried to market her brands, it is always with a purpose. She always tried to get a new segment of society to recognize her products.

She also did not afraid  of the country’s economy wavering, in fact she is looking to expand her business . She is confident that her products will continue to sell through 2016 as it had through in 2015. This shows how she really take high risk on her business.She said confidently that she wanted to make a different on her appearance and people will continue to buy her products.