Observant

According to the New Oxford English-English-Malay dictionary from the Oxford Fajar publisher, observant means good at noticing things around you. Some opinions says observant refers to alert and paying close attention to something. In the context of Entrepreneurship, observant is someone who are good at noticing opportunities and grab the opportunities to make it reality. Furthermore, entrepreneur that observe opportunities make decision very carefully and also make many research.

One of the observant entrepreneur is Rozita Ibrahim. She is a successful entrepreneur who owns a company Sendayu Tinggi Sdn.Bhd. She had worked as rubber tapper before, living a very poor life until she has problem in raising her child. Due to that, she decided to work hard to change her life to be better. Sendayu Tinggi is well-known with its herbs treatment especially the slimming set that is popular and has proven the effect in body slimming. She started off through observing herself where she make herself as her own experiment. Then, she set up her own company in 1997 and her company then is stable around 1999. After that, she created the beauty revolution and choose to fulfill every woman wishes that is to be beautiful.

Sendayu Tinggi has their own herb processing plant for traditional product and this plant has received Good Manufacturing Practice (GMP) license. The agents of Sendayu Tinggi now are more than 2000 people of the whole Malaysia, Brunei, Singapore and the latest is Japan, China, Taiwan and Korea. Her ambition is to help women that is financially unstable to become a successful entrepreneur. Moreover, Sendayu Tinggi had made lots of roadshows to give motivation to the society especially the one that want to make entrepreneur as their career.