Networked

Generally, a network means interaction with other people to exchange information and develop contacts, especially to further one’s career. Entrepreneurs use networking as a tool of building social capital. In enterprise, networking play the role to support the success of the business. An entrepreneur’s networked position reveals its ability to access external information and knowledge. Entrepreneurial networks span relations to organizations, clusters of firms, as well as to other people that help them set up the firm. For these reasons, it is important for entrepreneur to locate themselves in a central position in order to gain access to information benefits from their network linkages. Furthermore, the size of network indicates the number of different people. A higher number of people means receive a diversified information where the entrepreneur will has a higher number of contacts which then increases the chances of receiving and using useful information for the growth of the business. Therefore, it is better to have a wider branch of network to make your business run easier.

Dato Siti Nurhaliza Bt Tarudin is the one who has few networks to work on her new business. As she is a well-known figure, she easily make networkings with other parties. Her own husband, Dato Khalid Mohd Jiwa is a rich and very influential person in business world. She make use of her experience where she had been a beauty cosmetic product ambassador like Maybelline and Pantene to get more serious in business. All her products range such as SimplySiti C Bright, SimplySiti New Age and SimplySiti Acne Solution and Simply 5 cream. Besides, SimplySiti is already marketed in more than 200 Watson’s pharmacy outlets in the whole Malaysia and also in Jusco supermarket.

Dato Siti Nurhaliza take opportunity to use her network through using scientist from Korea to produce SimplySiti. Plus, she had move on now to clothing line where she had launched her new brand called “Creacion” which came with blouse, palazzo pants, cardigan and long dress. Her boutique is situated at Jakel Mall in Kuala Lumpur.